FCS-PH-0078
Photography Wing · Exhibit No. 78
Because I Looked
Finding something worth seeing without leaving home.

Because I Looked
FCS-PH-0078
Permanent Collection
Artist's apartment balcony, Mexico City, Mexico
Saturday, June 2, 2018
About the Work
While living in Mexico City, Francisco Colón stepped onto the balcony of his apartment with his camera on an otherwise ordinary day, looking for something to photograph without going anywhere at all. Among the familiar plants, a small cluster of white flowers—believed to be a white-flowering Pelargonium, commonly known as a geranium—emerged against the deep greens and shadows. Long leaves radiate outward behind the blossoms, naturally drawing the eye toward something that might otherwise have gone unnoticed. Because I Looked is a quiet study of observation—the discovery that inspiration does not always require a destination. Sometimes it is already there, waiting to be noticed.
The Artist
I was bored.
There was no destination in mind and no particular reason to go anywhere with the camera.
So I stepped onto the balcony of my apartment in Mexico City and started looking.
These were plants I lived with.
I had seen them before.
Nothing extraordinary had suddenly appeared.
But once I began looking through the camera, the balcony changed.
I noticed the small cluster of white flowers against the darkness of the surrounding plants. I noticed the long leaves extending outward behind them and the way the light separated the blossoms from everything around them.
The subject had been there all along.
What changed was my attention.
That is what I remember about making this photograph.
Sometimes inspiration isn't somewhere waiting for us to arrive.
Sometimes it is already there.
We just have to look.
The Curator
Because I Looked transforms an ordinary domestic environment into a study of attention.
A small cluster of white blossoms occupies only a modest portion of the frame. Rather than filling the composition, the flowers are surrounded by deep greens, subdued shadows, and softly rendered foliage.
Long leaves radiate outward from behind the blossoms, creating natural directional lines that repeatedly return the eye toward the central subject.
The restrained scale of the flower within the composition is essential to the photograph.
This is not simply an isolated botanical study.
The surrounding space communicates the act of discovery itself: something small and easily overlooked becoming significant because the photographer stopped to observe it.
The photograph belongs as much to the language of observation as it does to nature photography.
Story Behind the Photograph
Colón made this photograph on June 2, 2018, while living in Mexico City.
On a day when boredom rather than a planned photographic excursion prompted him to pick up his camera, he began photographing within the immediate surroundings of his apartment.
The balcony became the assignment.
Plants, flowers, leaves, sunlight, shadows, and familiar objects became potential subjects simply because he began paying closer attention to them.
Among those observations was this small cluster of white flowers, believed to be a white-flowering Pelargonium, commonly known as a geranium. The precise cultivar has not been confirmed, but the form of the clustered blossoms and surrounding foliage are consistent with cultivated geraniums commonly grown in containers and balconies.
Using the long end of a 28–135mm lens, Colón isolated the blossoms against the considerably darker vegetation behind them.
The shallow visual separation allowed the flowers to emerge without eliminating the environment in which they were found.
Years later, identifying the plant became another act of looking—returning to a photograph made almost casually and discovering details that had never seemed important when the shutter was pressed.
Nothing needed to be discovered somewhere else.
The photograph existed because the photographer decided to look more carefully at what was already around him.
Reflection
There is an assumption that inspiration requires movement.
We travel.
We search.
We wait for something extraordinary to appear.
But this photograph came from boredom.
I didn't go anywhere.
I walked onto my balcony.
The plants had been there before I picked up the camera, and they remained there after I put it down.
For a few minutes, however, I looked at them differently.
That small difference was enough.
The photograph reminds me that sometimes the distance between seeing nothing and finding something worth photographing is simply attention.
The flower was already there.
Because I looked, I saw it.
The Museum
Preserved as the seventy-eighth accessioned photograph in the Francisco Colón Studio Photography Wing, Because I Looked joins the Nature collection as a study of observation, stillness, everyday beauty, and photographic attention.
The photograph was made on the balcony of the artist's apartment while he was living in Mexico City in 2018.
The flowering plant is believed to be a white-flowering Pelargonium, commonly known as a geranium. The exact cultivar has not been confirmed, and the botanical identification remains probable rather than definitive.
A cluster of white blossoms is isolated against deep green vegetation and subdued background foliage. Long leaves extending outward behind the flowers create a naturally radiating structure within the composition.
During the 2026 restoration, highlight information within the white petals was carefully recovered while subtle tonal separation and texture were introduced locally to preserve individual petal structure.
The surrounding vegetation was intentionally kept subdued. A minor area of competing color near the lower-right portion of the frame was reduced tonally rather than removed.
The original environment, foliage, flower structure, and shallow depth of field were preserved without reconstruction.
Within the Studio archive, the photograph represents an important recurring aspect of Colón's practice: the camera as an instrument for discovering significance within ordinary surroundings.
Technical Information
- Camera
- Canon EOS 5D Mark III
- Lens
- Canon EF 28–135mm f/3.5–5.6 IS USM
- Focal Length
- 135 mm
- Capture Date
- Saturday, June 2, 2018
- Capture Time
- 5:48:00 PM (camera-recorded time)
- Location
- Artist's apartment balcony, Mexico City, Mexico
- Flash
- Did not fire (compulsory mode)
- White Balance
- Auto
- Metadata Status
- Original EXIF metadata confirms the Canon EOS 5D Mark III with Canon EF 28–135mm f/3.5–5.6 IS USM lens at 135mm, ISO 100, manual exposure mode, spot metering, automatic white balance, standard scene capture type, normal processing, a maximum aperture value of f/5.7, and that the flash did not fire. The camera recorded the photograph on June 2, 2018, at 5:48:00 PM.
- Supporting Documentation
- Original Canon photographic file, surviving EXIF metadata, related balcony photographs from the same period, 2026 restored master, artist provenance narrative, and probable botanical identification preserved in the Francisco Colón Studio archive.
Collection Record
- Accession Number
- FCS-PH-0078
- Exhibit Number
- 78
- Exhibition
- Nature
- Status
- Permanent Collection
- Studio Acquisition
- Francisco Colón Studio Photography Wing
- Artist
- Francisco Colón
- Copyright
- © Francisco Colón. All Rights Reserved.